We focus on a contrast between the US and China to help explain what the codes mean at a general level. Then we look at how Nike (a characteristically US brand) has managed to align itself to UK, ...

Serena Williams spoke out in support of Nike and Colin Kaepernick amid the calls for a boycott following his "Just Do It" campaign for the brand Serena Williams is praising Nike amid backlash ...

It may seem hard to believe, but one of the best-known marketing slogans of all time - Nike's "Just Do It" - was inspired by the last words of a murderer. "Just Do It" was dreamed up by Dan Wieden ...