The future of Fitbit has been subtly, and not so subtly, revealed in recent days. Following the launch of the Pixel Watch 3, Google announced this was the future of Fitbit smartwatches — not a ...

According to the executive, there will be no more Fitbit-branded smartwatches in the future. From now on, Fitbit fans will have to turn to Pixel products if they want a smartwatch with the same ...

Future Appears Uncertain. This change will see all Fitbit-related operations migrate to the Google Store. ... where the tech giant revealed the end of smartwatch production under the Fitbit brand.

In an interview with Engadget, Sandeep Waraich, senior director of product management for Pixel Wearables, hinted at the future of Fitbit’s smartwatch lineup.When questioned about the potential ...

Google’s acquisition of fitness-tracking company Fitbit seemed like a big move at the time, but four years later, the future of Fitbit looks uncertain. Recently, Google has discontinued Fitbit ...

Buying Fitbit wasn’t Google’s only new investment in smartwatches. A few months before that acquisition, it agreed to spend $40 million for some of Fossil’s smartwatch tech and some of its R ...

This is Google itself admitting that the future of Fitbit watches are as Pixel devices; ... In effect, Fitbit smartwatches will now be Pixel Smartwatches starting with the Google Pixel Watch 3.

The future of Fitbit's standalone smartwatch lineup remains unclear following Google's recent announcement that the Pixel Watch is the company's primary focus for wearable technology. While the ...

Fitbit's strategies could attract a bigger audience, but remember: The company is staking its success on a $300 smartwatch, the type of product which has led to success for only one brand, Apple.

One thing that makes the Fitbit Sense 2 such an easy smartwatch to recommend to folks is the fact that it works with Android and Apple smartphones. With its demise, things get more complicated.

The $299.95 Fitbit Sense 2 adds a cEDA sensor for more advanced stress tracking, but it’s not as smart as the first-gen Sense. Ultimately, it’s a casualty of Google’s new Pixel Watch.