A chart outlining the alleged differences between Gen Z 1.0 vs Gen Z 2.0 is, fittingly enough, dividing people online. There’s debate over the exact frame of time that encompasses Gen Z ...

The year 2025 marks more than just another turn of the calendar, it signals the arrival of a new generation, Generation Beta, ...

Discover how Generation Alpha values and chooses brands committed to ethical practices and social responsibility.

Gen Alpha, whose final members were born in 2024, makes up 23% of the global population. By 2029, their economic power is expected to be greater than $5.46 trillion, according to McCrindle Research.

Comedian Kalah Lovegrove with her kids RJ, 13, Jona, 7, and Ava, 9. Picture: Brett Hartwig Born between 2010-2024, Gen Alpha are the first generation to grow up in a world completely intertwined ...