A good slogan should also be memorable ... Many large companies spend millions of dollars with ad agencies and image consultants to come up with new slogans. Communicating the new slogans can ...

"It's a four-word feminist manifesto." The new documentary "The Final Copy of Ilon Specht" reflects on a pioneering advertising copywriter who broke ground for women in the work force with the phrase, ...

Cogan also created slogans for the Soviet Jewry movement ... Walter Thompson, the flagship advertising agency for most of the 20th century. He worked on campaigns for such products as Burger ...