The new Harry Potter has an in for Zoomer loyalty but must grab their attention. Meanwhile, HBO is targeting a new audience. Generation Z did not grow up with Harry Potter the way that millennials ...

These limited-edition Harry Potter ... Millenials and Gen Z, our target audience for the campaign,” Gupta explained. The campaign targets a new generation of Harry Potter fans entering the ...

"Harry Potter" needs no introduction ... these conversations inspire the next generation to foster fully inclusive magic and create a more perfect version of this fantasy world.