In Heineken’s case, almost half of turnover and over one third of EBIT are generated in the competitive and low-margin European market, but on the other hand, Heineken has some competitively ...

Reinhardt, Forest L., José Alvarez, Tonia Junker, and Daniela Beyersdorfer. "HEINEKEN—Brewing a Better World." Harvard Business School Case 715-022, December 2014. (Revised July 2016.) ...

How could Heineken prove that, instead of being an international outsider in cities, it was actually an all-knowing insider? We’re long-term subscribers to WARC and it’s a tool we use extensively. We ...

Heineken's 150th anniversary campaign challenged how anniversaries ... We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for ...

Heineken is betting that consumers are sticking to nonalcoholic beer well beyond Dry January. The Dutch brewer is seeking to tap into growing demand for low- and no-alcohol beverages, a category ...

Heineken's net revenue grew 5% organically to €30 billion. Operating profit increased by 8.3%, reaching €4.5 billion. The company's stock price rose 14.42% post-earnings announcement. Heineken ...

And a 12x330ml case of non-alcoholic Heineken sets you back £11.50, which is just 50p than the regular booze, data has also shown. READ MORE: Marks & Spencer £18 'smart' trousers so good shopper ...

JOHANNESBURG, March 7 (Reuters) - Soufflet Malt and Heineken (HEIN.AS), opens new tab have entered into a commercial partnership in which the French grain group will invest 100 million euros ($108 ...