Reinhardt, Forest L., José Alvarez, Tonia Junker, and Daniela Beyersdorfer. "HEINEKEN—Brewing a Better World." Harvard Business School Case 715-022, December 2014. (Revised July 2016.) ...

Heineken’s HR director, Alfonso Auñón Garcia, told the WRC that it was the worst case of gross misconduct he had come across ...

How could Heineken prove that, instead of being an international outsider in cities, it was actually an all-knowing insider? We’re long-term subscribers to WARC and it’s a tool we use extensively. We ...

In Heineken’s case, almost half of turnover and over one third of EBIT are generated in the competitive and low-margin European market, but on the other hand, Heineken has some competitively ...