A new series of PetSmart items let cats and dogs enjoy playtime with Hello Kitty, Kuromi and other iconic Sanrio characters ...

Sanrio's Hello Kitty gets a gorgeous new kimono plush toy that's perfect for spring, with the character's trademark red ribbon replaced by one themed after Japan's iconic sakura (cherry blossom ...

Hello Kitty and friends have officially joined the Squishmallows craze! These plush, huggable characters combine the sweet style of Sanrio with the comforting softness Squishmallows are famous for.