It is hard to believe, but until now, professional cheerleading wasn't a real path for even the most elite athletes. For decades, they've trained like pros--with no league to chase. That changes today ...

The Memphis-based Varsity Spirit, a division of Varsity Brands, who is one of the renowned organizations in cheerleading and ...

Segment Sponsored by Varsity Spirit It’s hard to believe, but until now, professional cheerleading wasn’t a real path for ...

Debuting in 2026 with founding teams in Atlanta, Dallas, Miami, and San Diego, the Pro Cheer League offers a platform for ...

Varsity Spirit makes history with the launch of the first-ever professional cheerleading league, giving elite athletes paid ...

The Ardmore High School cheerleading team will enter the new school year with some strong momentum on its side.

Alexa Wilson has made a huge positive impact in the Mid-Ohio Valley despite her young age and the obstacles she’s had to ...

Five cheerleaders were recognized as All Americans, and four received the prestigious Pin It Forward honor. The team also won ...

The Taylor High School and Middle School cheerleading teams earned multiple awards at the UCA Cheer Camp held at the ...

Varsity Spirit, the U.S.-based cheerleading company owned by Varsity Brands, has officially launched a professional cheerleading league created for elite athletes ages 18 and older.

Bandera Varsity Cheerleaders swept up the awards at the UCA Camp this week at Texas State University.