SAP and Diageo – the drinks company that makes Guinness, Smirnoff and Johnnie Walker – have announced a five-year deal that includes IBM in a bid to fundamentally change the drinks maker’s ...

The programme involves a move to RISE with SAP S/4 HANA Cloud, with the support of IBM Consulting. Diageo's implementation of the new cloud-based model will ensure its IT infrastructure is ...

London-based drinks company Diageo has set out its five year digital transformation plan, with the help of SAP and IBM. The company is looking to transition its technology suite to a single operating ...

Diageo faces structural and cyclical headwinds, including declining sales, saturated brands, and rising competition from digital-savvy startups, leading to a sell rating. The company has seen ...

The collaboration will leverage SAP and IBM's expertise to modernise Diageo's IT environment and standardise its business operations across 180 countries LONDON, May 24, 2023 /PRNewswire ...

The collaboration will leverage SAP and IBM's expertise to modernise Diageo's IT environment and standardise its business operations across 180 countries ...