Like Feed . That's a wrap on Amazon Inspire, a feed on the commerce giant's mobile app featuring product-related videos. Amazon

Amazon is shutting down “Inspire,” its TikTok-like, short-form video and photo feed that was previously available in its mobile app. The feed allowed Amazon shut down “Inspire,” a TikTok-like video and photo feed that was available in its mobile app.

Amazon is swiping away Inspire, its in-app, TikTok-like feature that used video content to influence consumer purchases. When users attempt to access Inspire, they’re met with a message that notes that “Inspire is no longer available in the Amazon shopping app” and directs them to Amazon’s chatbot,