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Jaguar’s controversial rebrand is bringing the car into the EV eraJaguar, the 90-year-old sports car brand operated under parent company ... to experiment with distancing itself from iconic brand symbols in pursuit of creating a distinct electric identity.
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New Jaguar Electric Luxury Car Expected to be Called the I-TypeThe car will almost certainly be all-wheel-drive and more expensive than anything in Jaguar’s 2024 lineup ... its exuberant creative philosophy, a symbol of what is to come.
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