To serve the gelato cake, unwrap the outer layer of cling film, then unpeel the top and use these bits of long overhanging wrap to lift out the ice-cream brick. Unwrap and unmould it onto a board ...

Although the sign advertising the Signature Sundae says “3 scoops of ice cream” you can choose gelato as well. The gelato flavors we tried were Hopps Carrot Cake, Butter Pecan, and Tiramisu.

What the hell is a gelato tower ... “It’s fior di latte ice-cream shaped into a giant cake, marbled through and through with crunchy stracciatella chocolate,” he says.