Scooter Braun joined forces with Jermaine Dupri to bring So So Def Recordings under HYBE America’s umbrella in a deal rooted in loyalty and legacy. Scooter Braun returned to his roots and ...

The deal marks a full-circle moment for HYBE America CEO Scooter Braun, who began his career under Dupri's mentorship. By Mackenzie Cummings-Grady Scooter Braun and Jermaine Dupri are together again.