Keratin treatments have become more popular over the years, with people across the hair texture spectrum opting for the treatment to smooth their hair. If you struggle with frizz or the weather ...

The effectiveness of these supplements varies for genetic and autoimmune hair loss. Consistent supplementation is key for ...

Nowadays, if such a makeover were to be replicated, we’d put good money on the hair stylists involved using a keratin treatment. Why? Keratin is renowned for its ability to reduce frizz and tame ...