Can I alter the color or presentation of the logo in the style of the asset I’m creating? No, our logos must be used according to the guidelines and are not open for creative interpretation.

Following is a transcript of the video. This is the logo for the sports teams at the University of Arkansas at Pine Bluff. At first glance, all you see is a lion. But take a closer look.

Because our visual identity represents the university at the very highest level, it’s vital to our brand. These logos act as a signature, an identifier, and a stamp of quality. And they should always ...