But now its business model is rubbing off on retailers, and changing the way we shop in traditional brick-and-mortar stores. Amazon Prime is a paid loyalty program that costs $99 or $10.99 a month ...

Southwest Airlines' policy changes test brand loyalty—experts discuss the impact on customer trust and business strategy in ...

A great customer experience keeps a business’s current customers happy and satisfied. However, while great customer service is crucial, there’s another way to retain customer loyalty: the recurring ...

“We need to drive brand loyalty to our customer base and give ... “That is a much more resilient business model.” “Historically, at United … we were always playing defense,” Leskinen ...