Merkle on Tuesday launched Merkury, an identifier designed to allow marketers to continue targeting audiences online without using third-party cookies. Merkury uses technology from Merkle’s recent ...

COLUMBIA, Md.--(BUSINESS WIRE)--Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing company, today announced the launch of Merkury, Merkle’s identity ...

Merkle, a performance marketing company, today launched Merkury, an identity resolution and data platform to help companies create first-party private identity graphs for brands and publishers.

“By working with industry leaders and innovators at Merkle, we are providing buyers with a way to address their audiences in the post third-party cookie world. Merkury’s collaborative ...

Dentsu and its Merkle customer experience management unit have integrated the Merkury identity resolution and data platform into the Salesforce Customer Data Platform (CDP), allowing companies using ...

Break out the best friend bracelets for Dentsu and Merkury, too. With the promotion of Michael Komasinski, who previously served as global CEO of Merkle, to CEO of Dentsu Americas this summer after ...

Merkle’s Merkury is the glove to Yahoo’s hand, offering marketers, media owners and publishers the chance to create and manage a cookieless person identity graph. Built from first-party CRM ...

Merkle has integrated its Merkury identity platform within ActionIQ, a customer data platform (CDP), in a move that it says can help brands thrive without cookies. The arrangement, an expansion of ...

Customer data platform Tealium will integrate, Merkury, a cookieless identity resolution product from Merkle, into its platform. Merkury unifies first-party offline and digital records with a ...

UScellular tapped Merkle to establish and customize the Braze platform, integrating Merkury's product suite, Merkury for Enterprise, to deliver identity management services. This migration ...