Key Takeaways A TikTok ban could go into effect in the U.S. on Sunday, leaving other companies to compete for its users’ attention and almost $10 billion in ad revenue.Meta could be the biggest winner given its large user base said analysts at Morgan Stanley.

If the TikTok ban does go through, who wins? Who loses? That’s what we wanted to explore in this week’s Stay Tuned. We spoke with influencers, content creators, small business owners and industry analysts to figure out what’s at stake and who stands to win in its absence.