Also, the new vote returns indicate the national NBA audience hasn't lost the significance of Curry at the All-Star game. Curry currently holds 1.3 million votes, as he gains momentum to start in ...

The NBA All-Star Game attracted an average viewership of 4.7 million on Sunday night, via Sports Business Journal. That's identical to the audience that watched the NFL's flag-football Pro Bowl ...

CBS drew 4.53 million viewers for Michigan’s win over Wisconsin on Sunday afternoon, marking the best Big Ten title game since Michigan State-Michigan in 2014 (4.54 million on CBS).

The Boston Celtics' 111-101 win over the Los Angeles Lakers on Saturday night drew the largest non-Christmas audience for an NBA regular-season game in seven years, according to the league.

The Los Angeles Lakers’ shock trade deadline acquisition of star forward Luka Dončić continues to pay dividends for the NBA and its broadcast ... Day regular season audience in seven years.

ATLANTA (AP) — The Warriors' Game 7 win to complete a comeback from down 3-1 in the Western Conference finals drew the largest TV audience for an NBA game on cable. The defending champs' 96-88 ...