New Balance dug up an archival design from the 1980s – a precursor to a now-iconic sneaker, and gave it the brand's ...

A new sneaker from the New Balance “Made in UK” series is about to drop, bringing a refined, walking-shoe aesthetic to the ...

The New Balance T500, the brand’s signature tennis-inspired lifestyle model, also gets a Grey Days offering. This one is heavy on the grey, with accents of white, blue and black.

New Balance's grey lineage dates back to 1982, when it launched the 990 and chose a grey color scheme to allow the premium running sneaker's features to shine rather than color. The company had a ...

It would be hard to find a New Balance model that isn’t offered in gray. In fact, its affinity for gray dates back to the 1980s and has pretty much remained as its de-facto shade for all of its ...

For New Balance, however, gray — a hue that is historically drab — acts as a baseline and a tool for adding texture and interest. “Between 70 percent to 90 percent of subconscious judgment on a ...

The men’s gray 990 shoe was on display at the New Balance outlet in Brighton. The shoe has been popular for three decades. Wendy Maeda/Globe Staff Behold the New Balance 990 running shoe.

Promo materials for New Balance’s "Grey Day." SHOP NEW BALANCE Don't get me wrong: I also like bright color combos and hyped-the-hell-up releases and all that jazz.