Jaylen Brown's beef with Nike Basketball continued Thursday after Nike took a not-so-subtle shot at the Celtics star on ...

Lil Yachtys growing influence in sneaker culture culminates in the reveal of his Nike Air Force 1 Concrete Boys collaboration ...

NFL uniforms are handled by Nike, and they will be through at least the 2027 season. After that, however, there could be a new designer in tow. Bidding on the league's next apparel deal is "open ...

Nike and the NBA have agreed on a 12-year contract ... a common and shared goal to continue growing basketball on a global basis, across boys, girls, grassroots elite players, and of course ...

As we enter November there’s only one thing on every sneakerheads mind, Black Friday. What started as an American shopping holiday occurring on the last Friday of the month has become a worldwide ...

"Nike's investment in the NBA, the WNBA, the G League, grassroots basketball, boys and girls elite-level basketball, is critical -- we think -- to our long-term goals to continue to grow the sport ...

Under a Donald Trump presidency, a proposed 25% tariff on Mexican imports could lead to significant price increases on popular clothing brands. Companies such as Levi’s, Nike (NKE), and ...

It's not just a sign that Nike and Sinner are moving on from his "carrot" era—it also hints to an exciting shift happening within the brand's big-name roster.

Nike acquired the NFL’s uniform and apparel rights in 2012. The current deal runs through 2027. It might not be renewed. Ben Fischer of Sports Business Journal reports that Tuesday’s ownership meeting ...

Combine Morant's fan-favorite Nike basketball shoes with Halloween, and it is guaranteed to excite the footwear world. Earlier this month, Nike finally unveiled Morant's highly anticipated ...

Nike (NYSE: NKE) was once a surefire moneymaking machine for shareholders. The global sportswear leader produced a monster total return of 3,600% in the 20-year period that ended November 2021 ...

The best Nike running shoes have been used by elites to produce remarkable feats in recent years. For instance, in 2023, Kelvin Kiptum shattered the marathon world record with a stunning time of 2 ...