Now, Gen Z has focused its glare on ideas of affluent dressing, posting images and videos on social media of what is being dubbed the “old money aesthetic”: cable-knit sweaters tossed over ...

heritage-led design is essential when it comes to embodying the ‘old money’ aesthetic.” While choosing a vintage watch is the ...

in favour of the aesthetics of New England, Lake Como and dynastic wealth. Now the influencers and brands are instructing their followers in how to live an “old-money lifestyle” – changing everything ...