Steve Mandell launched Party City in 1986 as a single store ... big and I didn't want it to pop and all the confetti to come out." The balloons, wigs and costumes are fun to buy in person, which ...

Charlie and Lisa Williams never cared for opening a storefront. Then their main competitor went out of business.

It was very special," she says. "I was nervous because the balloons get really big and I didn't want it to pop and all the confetti to come out." Party City has added 10% to 75% discounts to ...

MARIN: I was nervous 'cause the balloons, they get really big, and sometimes they pop. And I didn’t want it to pop and all the confetti come out (ph). SELYUKH: In fact, if you ask workers for Party ...