The balloons, wigs and costumes are fun to buy in person, which shielded Party City from online competition for a long time. For years, its stores would install a Halloween picture wall ...

Charlie and Lisa Williams never cared for opening a storefront. Then their main competitor went out of business.

In December, the sad news broke that Party City will be closing all stores ... birthday party-themed décor is 60% off, and latex balloons are currently between 50% to 60% off.

Party City has added 10% to 75% discounts to everything it sells as it prepares to shut down. The balloons, wigs and costumes are fun to buy in person, which shielded Party City from online ...

SELYUKH: The balloons and the wigs and the costumes, they’re fun to buy in person, which shielded Party City from online competition for a long time. In 2012, the chain was bought by private equity ...