English Biscuit Manufacturers (EBM) entered an unregulated, wholesale-led cupcake category in Pakistan and increased sales of its Peek Freans Cake Up by carving its own infrastructure channel to build ...

English biscuit company Peek Freans gave us one of our most popular chocolate biscuits. It was created in 1910 and began its life under a different name: the “Creola.” However, in 1930 it was ...

The launch of a new variant, coupled with a repositioning using animated characters, saw biscuit brand Peak Freans Rio boost relevance with its core target audience of kids in Pakistan. With the ...