Invented by Ella Helfrich of Houston, the recipe used Pillsbury’s instant frosting powder to create an underdone, fudgy center in the middle of an otherwise unassuming ring-shaped chocolate cake.

Pillsbury Baking said the new coffee flavored frosting pairs well with chocolate cake and the caramel latte goes nicely with yellow cake. The Funfetti Dinosaur vanilla frosting includes green ...

Indeed, chefs have been trying to crack the mystery for decades. And Pillsbury isn’t helping. These days, if you buy frosting in the store, you’re getting it in plastic-lidded tubs.

Pillsbury has introduced three new products ... The Funfetti Slime Frosting “is slime green with purple and black sprinkles, plus black-and-white eyeball sprinkles for eerie fun!” ...

To honor the monumental occasion, Pillsbury's Funfetti Galaxy Frosting and Cake Mix is about ... classic yellow cake mix with a sweet array of green, blue, and purple candy bits.