She was especially impressed by how well this purple shampoo neutralized ... transform your hair in just one shower. Why We Love It: This formula from Olaplex allows already light hair to reach ...

We love this gentle formula that not only works wonders to brighten blonde and brown ... with purple shampoo and conditioner, ...

What you really need? A purple shampoo. Yep, unlike darker brown hair colours, blonde hair has an annoying tendency to fade and become brassy. Thankfully a toning purple shampoo can help prevent this.

What you really need? A purple shampoo. Yep, unlike darker brown hair colours, blonde hair has an annoying tendency to fade and become brassy. Thankfully a toning purple shampoo can help prevent this.

"It also means that blonde hair absorbs light instead of reflecting it and is more prone to damage," adds Shiel. How to use purple shampoo This may seem obvious, but a violet-based shampoo is not ...

See it! This L’Oréal Paris Ever Pure purple shampoo and conditioner isn’t just for the graying girlies either; the haircare duo boosts shine and restores color-treated blonde hair and ...

Blue shampoos replace orange undertones with cooler brown shades. We tested the market leaders in our beauty lab to find the best for brunettes. Shop now.