The North Face’s “Nuptse” puffer is everywhere this season, and we want to know more. We found people IRL who told us why they love the throwback outerwear.

But the Nuptse jacket is no mere memory. Reissued in 2018, the retro puffer has proven so popular lately that certain sizes and colors are perpetually sold out on the North Face website.

In fact, The North Face seems to be a date night go-to for the model, who sported a red puffer coat while out with artist Jack Greer last week — almost a month after donning a brown Nuptse ...

Harry Styles Proves That The North Face's Nuptse Puffer Is the Best Winter Jacket The brand's warmest outerwear piece is also a celebrity favorite. By Maverick Li Published: Jan 27, 2023 2:10 PM EST ...

The North Face nuptse jacket was found to be the most-searched product, and it is the first time the same item has topped both the Lyst Index’s hottest women’s and men’s products rankings.

That's where The North Face comes in. The brand is pretty much the gold standard when it comes to world-ready outerwear, and its iconic Nuptse puffer jacket is part of the reason.

Jake Gyllenhaal has stepped out in NYC in the ultimate snow-beating, storm saviour: The North Face Nuptse Retro 1996. But why is the bog standard puffer jacket still so popular? Zak Maoui ...