How Costco’s Kirkland Signature Brand Became a Powerhouse
Now a third of Costco’s annual sales, store brand Kirkland is a draw for shoppers and a negotiating tool with suppliers.
Leah Ingram Real Sophisticated Consumer on MSN8d
The Lowdown on Private Label Store Brands
Have you ever wondered who makes private label store brands? And did you wonder if these non-name brands were worth buying?
Grocery Dive9h
Albertsons unveils limited-time private label items
The grocer launched a collection of lemon-inspired products, including cookies, pretzels and popcorn, available through May 9 ...
Business Insider12y
The Good And The Bad Generic Grocery Brands
Affiliate links for the products on this page ... GOOD: Safeway Select Lasagna Per Gault: "Safeway's brand of lasagna is less than $1 per serving on sale with a store coupon—much better than ...
Warc2y
Safeway cracks the marketing code for new products
In mid-2012, Safeway – the supermarket chain – set out on a mission to become a hub for new and exciting products, and to consistently deliver a strong return on investment (ROI) when co-marketing ...