Now both marketing and sales departments are responsible for driving revenue, margins and retaining customers. And the departments must coordinate, as they communicate with the same customers and ...

For instance, to get new sources of revenue, account executives and sales development representative (SDR) leads are crucial, while the marketing approach is one of demand generation based on SEO ...

5. Automate lead-to-revenue management. Sales and Marketing alignment as a collaborative revenue engine is based on strategy, organization, and, of course, technology. Automating lead-to-revenue ...

About Pipedrive Founded in 2010, Pipedrive is the global sales-first CRM and intelligent revenue management platform for small businesses. Today, Pipedrive is used by revenue teams at more than ...

Revenue management creates a strong awareness between the activities of different company divisions, and particularly the activities of those working on sales and marketing, and those on the front ...

CMOs have many tools at their disposal to bring that holy grail within reach — and with management raising their expectations for marketing measurement, it’s more imperative than ever before ...

Great companies show consistency year over year, and the sales forecast is where it all begins. Learn how to take your forecasting to the next level.

Forrester is highlighting some of the top revenue marketing platforms, including 6sense, HubSpot, Salesforce, Adobe, Demandbase, and more. I spoke with 6sense's Chief Product Officer, Jerome Levadoux, ...

Optimization of your marketing efforts will leverage many of the familiar management accounting concepts. For starters, resources should be allocated first to marketing campaigns that focus on the ...