Some fans of Salt Life said they learned about the brand from its car decals, which were among its first products.Credit...Lawren Simmons for The New York Times In the coming months, two Salt Life ...

then consider Salt Life duly flattered - and lawyered up. The Jacksonville Beach startup has gone mainstream, with 2,000 stores nationwide selling its ocean-inspired clothing line and car decals.

The Salt Life sticker clings to Dakota Stribling's Ford Explorer as it anxiously awaits its first trip to the beach. Matt Mitchell is the creator of The Ostrich, Walker County's least trusted news ...

With Sarasota's reputation as a beach destination, the Salt Life brand was bound ... and their unmistakable decals, which you'll often see on cars, let others know you'd rather be at the beach.

Salt Life was bought by Delta Apparel in 2013 for $37 million. The brand’s merchandise includes lifestyle apparel, performance garments, decals, board shorts and swimwear, optics and water gear ...

Those iconic “Salt Life” bumper stickers, seen plastered on cars from Jacksonville to the Keys, became synonymous with the free-spirited, ocean-loving mentality of the “Florida man” and woman.