The plush toy is being released in celebration of My Melody's 50th anniversary, with the Sanrio character having originally debuted in 1975. Hello Kitty herself is celebrating a continued 50th ...

Sanrio announced the release of new Hello Kitty and My Melody yukata and jinbei clothing for children in Japan.

Takara Tomy will release seven Tomica Tunes Sanrio figures which depict nervous-looking mascots in personalized cars.

These plush, huggable characters combine ... The collection features iconic Sanrio characters like Hello Kitty, My Melody, Kuromi and Pompompurin, all in that signature marshmallowy material.

A new anniversary item reimagines Sanrio mascot My Melody as an adorable Lolita Squishmallow ... Biggest Build-a-Bear Release ...

Leading fast-food chain Jollibee has introduced a new set of collectible toys featuring popular Sanrio characters as part of ...