Basketball socks present the perfect example. While technology first entered the socks realm for running and hiking, Nike unveiled its Elite series for basketball in 2007, releasing an ...

As part of Nike Basketball's Easter ... shorts and socks that will be sold at select locations. Pictured below are the "Easter" KD IV Nike Elite Socks, which are made available in a Mint Candy ...

And so as Flyknit technology makes its way to hightops for the first time in Nike’s newly announced Kobe Bryant’s latest shoe, the Kobe 9 Elite ... s battle back into basketball.

Right? Not anymore. Even a pair of socks have technology that can improve athletic performance now. If you’re not familiar with Nike Elite Basketball socks, the socks specify which foot each ...

The late Kay Yow, former North Carolina State University head women's basketball coach ... when Starkman first began customizing the Nike Elite socks for himself and local athletes, while still ...