SheaMoisture's popular haircare line has products for all curl patterns and hair textures. The affordable products range from $10 shampoos and conditioners to $14 stylers.; I tested out some of ...

Curl Enhancing Smoothie, $13, Ulta. Shea Moisture's Curl Enhancing Smoothie is a cult favorite for a reason. It moisturizes, tames frizzies, and gives soft hold to misbehaving curls like no other.

Meanwhile, products like Carol’s Daughter Hair Milk and Shea Moisture Curl Enhancing Smoothie soared in popularity — in 2018, market-research firm Mintel valued the Black hair-care industry at ...