Social media platforms have revolutionized how brands interact with their audiences. Unlike traditional marketing channels, social media allows for real-time communication, two-way interactions and ...

Kevin P. Giang Barrera, a Ph.D. candidate at Georgia State University's (GSU) J. Mack Robinson College of Business, is making strides in the field of marketing through his research, teaching, and ...

Best practices for companies to comply with the Federal Trade Commission’s (FTC’s) guidance on social media influencer marketing and reduce the legal liability and reputational risks associated with ...

Stunts like killing off its beloved mascot Duo have helped the company grow into a massive internet success story.

says there’s a better way to use social media tools for marketing. His recent book, The Obvious Choice: Timeless Lessons on Success, Profit and Finding Your Way, addresses the issue. I talked to ...

The Certificate in Social Media Marketing is designed for people like you desiring the skills to use social media platforms in the creation of an integrated marketing plan. You will establish a ...

New SMB founders prefer social media marketing, results of a survey by digital marketing platform Constant Contact reveal.