In sports marketing, digital is not just part of the strategy – it is the strategy. One of the biggest advantages of digital is the ability to measure the ROI of campaigns with precision.

Sports marketing focuses on the promotion of sports events and teams, as well as the promotion of other products and services through sporting events and sports teams. We dive into the marketing ...

Vanessa Taveras has joined Athletes Unlimited as Chief Partnerships Officer and will oversee all sales and sponsorship ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 1 min 52 sec ago By Sabrina Sanchez - 4 min 8 sec ago By Tim Nudd - 34 min 8 sec ago By Lindsay Rittenhouse - 1 day 5 hours ago ...

Four years after the industry shutdown catalyzed a licensing show where masks were uniformly worn and supply-chain concerns were paramount, the sports licensing trade seemed to have shaken off all ...

Allyson Felix — the most decorated track and field athlete in history with seven Olympic gold medals among her trophy haul — ...

With Purdue sports and nearby Indianapolis as a sports hub, a new master's program Purdue's trustees recently OK'd seeks to ...

Gold Rabbit Sports was founded by Andre Schunk in 2020 after spending nearly two decades at Interpublic experiential agency ...