Starbucks logo sign mounted on a brick wall outside a store Last September, the company brought in Brian Niccol (who had previously been chairman and CEO of Chipotle) to help turn things around.
Starbucks’ mobile ordering system, oddly, was actually a victim of its own success. Back in 2017, when Starbucks got its mobile ordering systems up and running, it turns out that it worked far ...
Starbucks is restructuring operations with menu reductions and layoffs, stricter stay policies and a modernized brand image.