Starbucks’s new boss is banking on ‘mug hugs’ to get customers to hang around longer
Brian Niccol, the new CEO of Starbucks, has identified mugs as an integral part of his turnaround plan. As Brian Niccol orchestrates the turnaround of Starbucks, one thing he wants to see is customers ...
Orange County Register15d
Starbucks changes: Mugs, macchiato and a new vibe test Niccol’s big plan
Also see: Here’s what you get with Starbucks’ new espresso Cortado Details such as the mugs and perfectly crafted macchiatos ... Status Update: Dutch Bros. opens its third Orange County drive-through ...