Founded in Ravarino in 1982, Stone Island developed a cult-like following among British football supporters who spotted its clothes on rival fans when their teams were playing against Italian teams.

Fans travelling to Europe began bringing Stone Island back to the UK, where it was quickly adopted by the ‘casuals’ — hardcore football fans who dressed in designer clothing and sportswear.

It's the clobber beloved by football fanatics and wannabe hard men the world over, but cult brand Stone Island is about to embark on a right Royal makeover.

The Art of the Terraces: How football fans led a fashion revolution. 6 November 2022. Share Save. Katie Razzall. Culture editor. ... Lacoste, Slazenger, Stone Island and Fred Perry, ...

Soon Stone Island found a foothold within British terrace culture—named for the stands where football fans would watch games—and “spread like wildfire through the 80s and 90s,” Evans adds.

Crossover between the uniform of music and football fans was evident with Stone Island, one of several premium brands becoming associated with football fans. Football fandom is also closely ...

Tottenham fans could not get enough of Dejan Kulusevski sporting Stone Island but felt sorry Eric Dier upon their return to the club. The international break is over and players are returning to th… ...

Stone Island is set to open its second Canadian store at Yorkdale Shopping Centre in Toronto, replacing John Varvatos with a ...

The Stone Island & New Balance Tokyo Design Studio FuelCell C_1 will launch on the Stone Island website and select Stone Island stores starting July 25, 2023. The shoes will launch globally on the ...