‘Icons’ campaign lets the food take center stage, with only the supermarket’s five chevrons hinting at the brand behind the stunt. Tesco logo vanishes / BBH Tesco’s visual identity has ...

A MAJOR supermarket has announced it is making a change to its iconic logo and shoppers say it's a “refreshing change.” Asda has experimented with its green colour palette and shoppers say the ...

In a historic first, supermarket giant Tesco has changed its logo. The retailer has made a major change to its iconic supermarket logo, and shoppers will be able to spot the change on thousands of ...

If you go down to Tesco this week, you might notice that something is looking a little bit different… That’s because the supermarket is removing its iconic logo from Bags For Life, and ...