‘Icons’ campaign lets the food take center stage, with only the supermarket’s five chevrons hinting at the brand behind the stunt. Tesco logo vanishes / BBH Tesco’s visual identity has ...

A MAJOR supermarket has announced it is making a change to its iconic logo and shoppers say it's a “refreshing change.” Asda has experimented with its green colour palette and shoppers say the ...

In a historic first, supermarket giant Tesco has changed its logo. The retailer has made a major change to its iconic supermarket logo, and shoppers will be able to spot the change on thousands of ...