As Pentagram’s Michael Bierut argues, designers are too often trained to think simply about the design itself, and not what it means or what it’s hoping to accomplish.

Alois Carigiet was an influential Swiss graphic designer and children’s illustrator. Born on August 30, 1902 in Trun, Switzerland, Cariget was considered a child prodigy and was apprenticed at a young ...

Carlo Vivarelli was a Swiss graphic designer known for his contributions to the International Typographic Style. He was born in 1919 in Zürich, Switzerland, and he also passed away in his hometown in ...

Burton Kramer (1932– ) is a graphic designer who trained in the United States, pursued an influential career in Zurich, and then moved to Toronto, where he revitalized the design community with bold ...

Paul Rand (1914–1996) was one of the foremost American graphic designers of the 20th century and helped establish the so-called Swiss Style of design in the United States. Trained in the 1930s at ...