For every charming chalet-filled village, there’s a contemporary city center full of Michelin-starred cuisine and luxury ...

Switzerland Tourism is moving beyond growth numbers, focusing on sustainable travel and targeted experiences for key segments ...

Or head to Zürich West for creative spaces and contemporary art shows. Before Switzerland Tourism and Hotellerie Suisse award the Boutique & Design Hotels and Lodgings stamp of approval, they ask ...

Instead, the focus is on quality, service, and added value, like those ski butlers. In exchange, guests who come to five-star hotels also contribute a good deal to the rest of the economy, spending ...

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Imagine snow-capped mountains but printed on a headscarf that you can wear. Switzerland Tourism’s latest campaign saw it ...

Business is booming for the world’s wealthiest individuals. Uncoincidentally, so is Switzerland’s tourism industry. In 2024, Switzerland hotels recorded 42.8 million overnight stays – the highest in ...

Markus Berger of Switzerland Tourism says the strategy is not to focus solely on high-end guests, but to take a hard-headed look at the figures. Stays at Swiss five-star hotels make up around 8% ...