Tiger Woods’ new logo for his Sun Day Red golf apparel line is facing a trademark dispute. Tigeraire, a company that makes cooling products for athletes, has filed a notice of opposition with ...

According to a court filing, Tiger Woods’ apparel brand, Sun Day Red, has “unlawfully hijacked” the logo belonging to Tigeraire, a company that makes cooling products for athletes.

While the new logo, the tiger depicted on the Sun Day Red clothing, might not have Woods' initials, it still is representative of the golfer's success. The tiger has 15 stripes on it, each one ...