Apple CEO Tim Cook has a grand vision for the future of face-worn wearable tech, and it apparently revolves around smart ...

But the Vision Pro has one very big advantage in its favor that could make all the difference in the world: Tim Cook’s AR glasses goal. Cook ‘cares about nothing’ but AR glasses, per report ...

Apple's Vision Pro is considered a commercial flop. Nevertheless, the Apple CEO continues to pursue his goal: real AR devices ...

A new report says Tim Cook's top priority is making industry-leading AR glasses, a product that would effectively "kill" the ...

Summary: Apple is reportedly developing two new versions of the Vision Pro headsets. This includes a lighter, more affordable ...

If accurate, they make one thing very clear: Tim Cook needs Vision Pro to succeed. Cook has previously referred to Vision Pro as an “early adopter product,” but that may be even more true than it ...