Tom Brady wore a $740,000 watch for his first time as a Super Bowl commentator. The Jacob & Co. timepiece includes 424 gems and a flying tourbillon, a sign of a luxury watch. The company produced only 18 of these watches,

Tom Brady arrived for his commentary debut at the 2025 Super Bowl in New Orleans on Sunday, Feb. 9 with a major piece of bling on his wrist.

The luxury magazine Robb Report touted the "opulent watch" and wrote, "Like much of Brady's wrist candy, his 44 by 15.8 mm Caviar Tourbillon is not easy to come by." The piece included a quote from Benjamin Arabov, CEO of Jacob & Co., "Tom Brady is the epitome of excellence, both on and off the field."