Uber has a new logo and lots of people hate it. Instead of the stylized white and black "U," the new design features an image that the company calls the "atom and bit." While a few offered praise ...

Uber just unveiled its new logo. Instead of the stylized white and black “U,” the new design features an image that the company calls the “atom and bit.” While a few offered praise for the ...

NEW YORK — Uber has a new logo and lots of people hate it. Instead of the stylized white and black "U," the new design features an image that the company calls the "atom and bit." While a few ...

NEW YORK — Uber has a new logo and lots of people hate it. Instead of the stylized white and black “U,” the new design features an image that the company calls the “atom and bit.” While ...

While the old Uber app logo was black and white -- "somewhat distant and cold," Kalanick admitted -- the new branding adds a bit of color and pattern.

Ride-sharing service Uber has become synonymous with the company's black and white logo featuring the letter "U," but the company has also become synonymous with change. That's why travelers shouldn't ...

Uber just gave itself a new look. 2024 election cements Florida’s 'red state’ status, brings victory for DeSantis ...

Have you ever looked a company’s blog post announcing a rebranding strategy and thought, “Wow, what a rude way to describe your thought process.” If you haven’t, now is your chance. A ...

Uber Technologies Inc. changed its logo Tuesday, leaving a vocal part of the Internet a bit befuddled. Gone is the familiar black-and-white stylized “U,” replaced by . . . well, not a “U ...

CNN–Uber has a new logo, and the Internet is not pleased. Instead of the stylized white and black “U,” the new design features an image that the company calls the “atom and bit.” While a ...