Under Armour, having strategically pulled back from college sports in recent years, has named former Ohio State athletic ...

Under Armour's latest big brand campaign launches Tuesday and will see the brand reduce its TV spend as part of the overall media mix as it shifts more ad dollars to digital. Speaking to Business ...

Under Armour has signed Paris Saint-Germain and Morocco right-back Achraf Hakimi as the brand continues to grow its presence ...

In years past, such an ad might not carry the same weight. But at a time when its rival Under Armour is getting slammed ... The Wall Street Journal Magazine, NBC News, The Village Voice, VICE ...

Over the last decade, Under Armour has seen its long-term sponsorship commitments dwindle from a peak of $1.36 billion in 2017 to $432 million now, according to the company’s latest SEC filings.