After years of animal fur being pushed out of fashion, style-savvy Gen Zers are ostracizing faux, flocking to secondhand stores to hunt for vintage furs and boasting their chic finds online.

"I actually got many compliments, and it was the perfect chilly night. I love vintage fur coats because I like to bring a little bit of a new life to them. Life has gotten so casual in recent ...

and Google searches for “vintage fur coats” have gone up 688% since January 2023, while interest in faux fur has remained ...

Zachary Weiss, a brand consultant in New York, owns four vintage fur coats. PETA announced in 2020 that it was ending its long-running “I’d Rather Go Naked Than Wear Fur" campaign. For three ...